Gain a competitive edge –
and then two more
The marketing theory “The Discipline of Market Leaders” presents a simple yet useful model for explaining how a company could beat the competition by focusing on one of three value disciplines:
- Operational Excellence: Optimize all processes to deliver the lowest cost
- Product Leadership: Focus on being first-to-market with new products to achieve price premium
- Customer Intimacy: Tailor and shape your products exactly to the customer’s need to build long term loyalty
The inherent differences between the operational models that each discipline demands, suggest that a successful company should excel in one discipline while just reaching a bare minimum in the other two. Trying to compete in a second discipline would force you to lose focus on the first.
Modular Management helps make the impossible possible. We can prove that it’s possible to master all three disciplines. With effective modularization, your company can achieve operational excellence, gain product leadership and become customer intimate. All at the same time.