Executive Summary Engineer to Order (ETO) often feels like the most efficient way to customize your product in markets where it seems that no two customers have the same needs. In reality, it is one o...

The Pain of Product Complexity Pain, although unpleasant, is your body’s way of signaling to your brain that something is not right. Your brain can then figure out what to do in response to avoid furt...

Does your Product Design Methodology Support your Company Strategy? Most companies today are operating in multiple market segments and regions where customers demand unique products customized to thei...