Modularization based on geometry – chopping up the product into building blocks based around a single function and on their position in relation to other modules – does not in itself fully drive towar...

Are Online Product Configurators of Today Delivering on the Value Promise of Increasing Sales Effectiveness? In an earlier blog post, Alex Ginsburg discussed the importance of understanding customer n...

Modular Systems Support Agile and Flexible Supply Chains In a recent Gartner survey, only 21% of respondents stated that they have a highly resilient network today, meaning high visibility and the agi...

Using CPQ Solutions and Online Product Configurators to Support your Sales Team In today’s digital age, even the sales of the most complex and expensive products are moving online. Modern sales tools ...

Since the Industrial Revolution, individuals have come to expect increasingly customized products. The speed of innovation is increasing, driven by digitalization and the fight for sustainability, whi...

According to Wikipedia, a design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification...

Cost of complexity is a term often used to describe the costs that are caused by introducing new product platforms and products, as well as managing the variety of products produced. Many different pr...

Does your Product Design Methodology Support your Company Strategy? Most companies today are operating in multiple market segments and regions where customers demand unique products customized to thei...