Deploying a Market Product Strategy 

Using a Modular Product Architecture

Market product strategy is your decision on where to win in a market and with what products. You identify opportunities to deliver customer needs better than competitors in market spaces that provide an attractive level of revenue.

You will learn how to:

• Embed market strategy into an evolving family of products
• Evaluate how products will deliver on the expectations of target customers
• Create winning value propositions versus competitive products for targeted spaces in the market
• Build the needs of customers into your product architecture

This webinar is helpful for someone who

• Wants to build a multi-generation product/technology plan linked to market goals
• Wants a consistent decision-making process deployed across a team