How to Achieve Cost Leadership and Agility?


Sustainable Cost Leadership and Agility

Speed is the new currency in today’s volatile world, where business leaders must handle the problems of today and plan effectively for  an unknown tomorrow.

Modular Management would like to invite you to an inspirational and interactive day in Chicago on October 14th, to learn from some of the worlds sharpest business leaders who have successfully achieved long term profitability and speed to market for their companies. 


The common thread for each of these leaders is that they have invested in Modular Product Architecture to enable sustainable cost leadership and agility.

Each speaker brings a unique perspective on how to lead within a different industry, company function and leadership level.  You will get a 360 view on how Modular Product Architecture can…

  • build a foundation for long term growth and profitability
  • bridge company strategy and your product development plans
  • drive sustainable cost leadership
  • develop market agility without creating complexity in your extended value stream
  • gain speed to market while lowering overall development costs
  • create a digital thread that seamlessly connects all functions 

“The consistent implementation of modular platforms is one of our major strategic concepts for the future. The competence and know-how that Modular Management offers has been a great support for us when implementing changes of vital importance in the areas of R&D and manufacturing processes.”

Anders Birgersson, CEO Edscha Trailer Systems

What will you learn?

This event is unique in format and content. It is an invitation only session for a small group of C-Suite executives like yourself.  We have designed an agenda with time to go deep into your organization’s specific challenges while hearing from peers across multiple industries on how they are handling their own unique challenges.

We promise that you will leave the day with:      

  • Insights from the level of CEO, CTO, SVP Product Development, and Experts in Part Cost Optimization
  • Firsthand knowledge on how to lead your enterprise’s journey and the perspiration involved
  • Personal connections with open and honest leaders that can relate directly to your situation
  • Detailed accounts on how to connect your business strategy to multi-generational product plans
  • Vision for how to break your dependency on monolithic enterprise IT systems and connect more company functions with useful information through a common framework that everyone can use
  • How to inform and engage others when you are trying to gain traction around modular product architecture inside your organization
  • How executives created and sustained market dominance and industry leading profit margins  

Who is it for?

C-Suite leaders who need to grow revenues, increase speed to market, drive down cost of goods sold and reduce overall product development cost per new market offering. 

Those who dare to make a change.

Key benefits form the day

Make connections
Ask questions and get answers
Discuss ideas with peers and experts across industries
Understand underlying challenges
See a path forward

Thought Leaders for the day

Leif Östling

The Source of Cost Leadership and Agility

Leif Östling is a globally recognized authority on leadership, lean and modularity.  As CEO of Scania for 18 years, Leif built upon Scania’s initial success with modularity to become the world’s most profitable truck manufacturer.  The headquarters and manufacturing facilities of Scania are bucket list destinations for those seeking to emulate their best in class culture that integrates lean and modular product architecture.  Leif has also served as Chairman of the Confederation of Swedish Enterprise, member of Volkswagen AG’s Board of Management and advisor to Toyota Material Handling Group.  Currently he is advisor to Morgan Stanley and serves on the Modular Management board.  In this interview Leif shares his view on how a modular product architecture is a competitive advantage.  


Steve Paddock

Bridging Strategy to Execution

Steve Paddock is a leading authority on global product development and multi-brand product architecture.  As Senior Vice President at Whirlpool through 2011, Steve lead the transformation from regional products to a set of collaboratively developed modular products that could serve the world. He did this across 23 independent design centers, supporting 18 major brands and over 50 factories. This transformation was instrumental to Whirlpool becoming the largest and most profitable appliance manufacturer in 2012. Steve has also served as executive and advisor in private equity, coaches executives, consults on product architecture and mentors several start-ups.

Steve will talk about bridging strategy with execution at the event, until then you can get a taste of what to come in this video about Product Architecture in Highly Competitive Environments

Anders Helgeson

Agility in Complex Environments
- A CTO's Perspective

Anders Helgeson is an expert on industrial automation, innovation and agility in technology development.  As CTO of ABB Robotics, he led the program to build a leading global product offering that meets the rapidly growing global demand for unique automation solutions. He started with a collection of disparate, aging products and transformed them into a configurable product family of hardware, controls and software. Through that journey he gained unique insights into the power of product architecture to enable agility in both evolving technology and changing customer needs.  Anders is currently consulting on product architecture and digitalization along with coaching executive leaders. In this video Anders shares his view on the Power of Modularity. 

Ed Anderson

Building a Cost Leadership Strategy

Ed Anderson is an expert in product cost leadership.  Throughout his long career, Ed has been a global leader at Whirlpool , Haier America and GE Appliances including the areas of product design, project management and sourcing. Beyond job titles, Ed has been the go-to guy in leading special projects to establish organizations and processes to achieve cost leadership. While at Whirlpool, Ed was instrumental in connecting the product architecture to a component initiative that achieved a huge reduction in COGS.  He also established a global competitive cost analysis center in China, performing detailed cost analysis and competitive design insights on over 400 products per year. Ed is a co-founder of PCL Associates and consults on cost leadership.

Jakob Åsell

Your Product Portfolio's Digital Thread
- Bringing it all Together

Jakob Åsell is a true digitalization evangelist and expert on product architecture information models. Jakob was an early thought leader in Model Based design, supporting the development of the ISO standard.  He has also advised major 3D CAD suppliers on feature development.   Since joining Modular Management in 2005, Jakob has consulted with over 50 multinational companies on their enterprise information systems and how to integrate the architecture information model across CAD, PLM, ERP and Configurators.  As CTO for Modular Management and leader of PALMA® Software development he is the mastermind behind Configuration Intent™, a high-level language for configuration logic, and the Universal Information Model that connects all functional areas of a company around one single definition of their product.

Jakob will share how to build an information framework that connects you company. 


The event will take place in Chicago at The Westin O’Hare Hotel which is located close to ORD International Airport. To book a room at the hotel we have a special price if you use the link below. After the event there is the opportunity to stay for dinner and continue the discussion with guests and speakers. 

Date: 14th of October, 2020
Time: 10:30 -16:30 
Social Hour & Dinner: 17:00-20:00
Hotel: Book a room
This is event is free of charge, but seats are limited so make sure to book your seat today! Welcome!


Our top priority is the health and safety of our community while providing a unique and engaging learning and networking opportunity.  As the coronavirus (COVID-19) pandemic evolves, Modular Management will continue to monitor updates and follow protocols established by health authorities as well as all local, state and federal government mandates. Like you, we are firmly committed to prioritizing the health of our families, friends and society during this unparalleled time. 

As of today, Modular Management is planning to have an in-person event in Chicago.  We are dedicated to maintaining situational awareness and will remain agile in our planning and are committed to facilitating a truly valuable experience for you on October 14, 2020 whether that is in-person, virtually or a combination.  We, of course, will keep you apprised of any updates to the plan through this website and regular emails for those of you who have registered.