Achieving Competitive Cost Leadership

Achieving cost leadership means consistently demonstrating, with data, that your product’s total direct material and labor costs are lower than those of your competitors. In the durable goods industry...
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Achieving Enduring Competitive Advantage in Durable Goods Companies

In the rapidly evolving landscape of the durable goods industry, the ability to adapt and innovate is more critical than ever. The post-pandemic world has presented us with unique challenges and unpre...
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Harnessing Brand and Product Strategies for Post-Merger Success

Imagine you’re a CEO or a corporate business unit leader who has just orchestrated a major merger or acquisition. The excitement of creating a larger, more powerful entity is palpable, but so are the ...
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Modularization: Paving the Way for a Circular Economy

In this blog post, we explore the transformative power of modular product design as companies transition from traditional business models to embrace the principles of the circular economy. This shift,...
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How Modularization Can Help Vehicle Producers Making the Shift to Electric Drives

Climate targets and rising sustainability demand necessitate shifting from combustion engines to electric drives. This shift in the automotive industry will extend to other industries like aircraft an...
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Bridging the Gap: Bringing the External and Internal Perspectives of Product Architecture Together

What is Modular Product Architecture? Businesses with complex product offerings, composed of multiple technical systems, offered to different markets through different channels, have a challenge in st...
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Systems of Systems: How to Raise Cross-Platform Synergies in Product Development

Modularization is a tool that increases speed when creating a range of designs while improving robustness by limiting the impact of changes. Modularity can be applied to different scopes, be it sub-sy...
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Six Best Practices for Lifecycle Management of Product Architecture Configuration Data

To achieve maximum efficiency in the sales-to-delivery process, automation is a key component, with one-touch configuration as the ultimate goal. However, many companies need help with creating, docum...
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