Achieving cost leadership means consistently demonstrating, with data, that your product’s total direct material and labor costs are lower than those of your competitors. In the durable goods industry...

In the rapidly evolving landscape of the durable goods industry, the ability to adapt and innovate is more critical than ever. The post-pandemic world has presented us with unique challenges and unpre...

In this blog post, we explore the transformative power of modular product design as companies transition from traditional business models to embrace the principles of the circular economy. This shift,...

Climate targets and rising sustainability demand necessitate shifting from combustion engines to electric drives. This shift in the automotive industry will extend to other industries like aircraft an...

If I say modular product development, what kind of product comes first to your mind? It's probably a car or a machine of some sort. Our own first examples to explain modularity to beginners often incl...

The Pain of Product Complexity Pain, although unpleasant, is your body’s way of signaling to your brain that something is not right. Your brain can then figure out what to do in response to avoid furt...